audience research

 

The younger generation are very interested in apps such as Instagram that they can post pictures of themselves for validation and likes. A camera will make more "vintage aesthetic" photo which means that it will achieve more of a trendy projection meaning they will get more likes. This survey has also shown that the people may not like the camera due to the bulky size of the device as this also means that it is not as accessible as the modern phone yet the photos on a phone only look good on an actual phone yet a good performance camera would look good on all levels of media. 

This means that my advertorial, an advert in a magazine or newspaper designed to look like an article, will be largely orientated around trying to make the digital cameras look better then the phone cameras. I will achieve this by trying to advertise the better quality of cameras through using other influencers such as fitness influencers as they have influence over the modern generation. In my advertorial i will try and use people like David Laid and others that use special cameras that make them look better then a basic phone camera. 

In the modern society the concept of beauty is largely resembled as everyone having perfect features yet in truth the majority of people use photoshop which promotes a fake agenda that just provides the youth with insecurity and pain. I will also try to change this in my advertorial as i would like to make the theme of beauty a more natural and loving the way you look way of thinking. 

Journey.pptx from SeanMarshall39

This survey was not visible on the PowerPoint so i will put it on blogger 

From the surveys that i have got i see that most people think of the theme of a journey as some sort of travel. With this information i will base my advertorial off of a beautiful landscape of some sort maybe even the theme of travel. it will also be a focus on the thoughts of trying to make the camera look like a necessity so that people buy more Canon products instead of using their phones.   

Canon usually uses the traditional theme and layout for their magazine covers for some originality when it comes to the commercial advertisement of the products that they provide. The purpose of the advertorial is to look like an article that the newspaper or magazine uses an advert to make it look like an article by the writers of the magazine. This means that it promotes a product or substance as the reader looks at the advertorial and picks up on the information which draws the reader in to buying the product.