evaluation

 For my NHS project I ran into a few problems with the overall production whether that be weather or thing such as continuity mistakes and general changes with my project. For starters my main issue with my NHS project is that I could only film in college hours as I do not live in Sunderland so I could not use the same areas nor actors for my production and had to fit in a small amount of filming time compared to the actual deadline that I had been given to film which had negative effects on my final project. Another problem that had occurred is that I frequently had problems with the batteries of my camera running out and so I had to wait for my batteries to charge every single time I went to shoot my production: However I fixed this issue by buying an additional 2 batteries that I could use instead of waiting for the single camera battery to recharge. Another hard part of my project was the amount of supporting filming and work I had to do for my classmates that needed help with either being used a as a supporting role or as use for the main project by being used as a camera man or as an actor. 

On the other hand I didn't use a few shots and techniques such as an arch shot that I really wanted to use and I also wanted to use a few shots that would transition into the progress of what the actor has done. I also wish that I used some audio and inspirational speeches to motivate my audience which was my entire goal for the project. For the shots that I did use I wanted to make sure that all of the shots connected in a way especially the starting and ending having a contrast in shots of happy and depressing. I think that this fits the brief as I have atoned to all of the contents that needed to be involved in the production.       

production

story.pptx from SeanMarshall38

 

 These were my initial ideas to base my project off, yet they will have significant improvements as I wanted to make more of a comedic approach to the project, yet this will most likely not get the seriousness of the message that I am trying to convey to my target audience, yet it might also appeal to the ages of 16-20.

This is the design that I have decided to go with and my staple point will be the mountain of success with a possibility of the advert doing the rocky montage and a run up the mountain. This needs to improved as i had a grammatical error in the title which would be a significant mistake on my part and ruin the project. For my project I am most likely to go for a TV advert and a cover poster to promote the movie. The movie will be promoted to more of the C class audience as this is what the appropriate age bracket is defined with (ages,16-20). The colours I have decided to use are gradients through pink to blue. I chose these colours because they are bright and vibrant and will catch the target audience's attention.

For my final design i have chosen to use the Sunderland college gym as to use as the basis of fitness as this is the most easily accessible for all of my cast crew, This is due to me living at a location that is 2 hours away from the cast and crew meaning this needed a risk assessment. In the production stage of the advertisement i will have a main focal point on the journey of the protagonist  with a shift from close up shots at the start to signify the change of character of a sad loner to a confident extrovert. i would like for the shots of the gym to be arch shots with a transition of progress.  

Some of the health risks of this project while uncommon still pose large health risks if the equipment is not used properly. This is due to the heavy weight of the equipment that i will be using although i will have supervision and the actors have experience using said equipment.

I have completed the filming process of this project i just need to piece together all of the footage. In my advert i am choosing to do a poster of me and one of my actors which will try to promote the gym for more people to go to etc.

                  

                  

This is the final design that i have decided to go with due to the feedback that i got on the form that i created as the second picture had a lot less negative feedback about the image, even though some of the responses had nothing to do with the actual survey most of the responses showed me that I would be better off using the second image. Although this poster is not the same as my initial poster I decided that this theme suits the NHS better then my first thoughts. I did however get some criticism about how the images have a slight green outline around myself and Saul. i even added a QR code to give it a staple of authenticity and professionalism.  

  

  

This is my final product for my NHS television advert. I do like how the product came out especially in the cinematography although I do have critiques of the advert. As a start I personally do not like how the quality of the advert seems a bit grainy specifically in the first few shots: This will be something that I have to change the next time. I also am not a fan of how the video switches from landscape to portrait as although it was only one shot the consistent shot was ruined due to this. However I do like the transitions and angles as it evokes the thought of perseverance which will hopefully be a staple point as my message is to try and get people to discover their best selves. 

However when I was making this production one of the main actors I had used for this had  had a haircut meaning that the authenticity of the production could have been ruined although I had fixed this problem by using angles and cuts to make it seem as though the changes of angles and movements looked as if it was the same all the way through minus a few clothing changes but I wanted to make it seem as if the changes were unrealistic and could tell that the person had been swapped with a minimum  amount of continuity changes.   

act.pptx from SeanMarshall38

Audience research

 The campaign of the NHS will also mean that it will largely decrease the costs of healthcare within the UK. This means that the prices of most items will be reduced, which is a massive gain for youths as they are most likely in financial trouble due to the lack of life experience.

The vast service of the NHS covers many projects such as Change4life, quit smoking and COVID-19. The change4life campaign started in the yar of 2009 and was mainly focused on bettering others health and exercising. This is a good thing as it means that the increase in people's health will inspire others to become a better version of themselves greatly improving the production of a healthier lifestyle.

COVID-19 started 17 November 2019, the pandemic started which ruined many lives and caused over 6 million fatalities. The COVID-19 campaign originated on the date of the 16th of September 2021. This campaign was focused on the attempts to promote the COVID-19 booster vaccine as many people were not participated in such a vaccination., This drastically improved the quality of life within the world as it meant people were yet again able to be free and see each other. This meant that it was exponentially better for the mental health of the population, this then means that people can then see their family after all this time and return to their normal lives.

The NHS also had a quit smoking campaign which featured the information on the subject and how to quit. The campaign also told the viewers what would happen if the person stopped smoking, for example it spoke about what would happen in the next 20 minutes to 10 years into the future. This is what the research showed...

...This informative information will better convince someone to quit smoking as the person would have more of a motivation to quit smoking as this tells the person what is happening throughout the process. The NHS has given out this information as a way to keep people out of hospitals however the Tabacco tax was around £10,207 million which was over £313 million over last year meaning that the government will not put any form of law against smoking as the profits are growing at a rapid rate.  

             

Fitness is a personal passion of mine that has largely changed my mindset of the world as a whole. Exercise is detrimental to the health and mentality of a person as a whole. I recommend that everyone starts to exercise as it means that more people will be able experience the change that made me better as a person. This means that if more people start working out then they will be more confident in life and their health will drastically become better meaning the NHS will not have to spend as much money on advertisement and healthcare for things such as diabetes and such.

In my research I have discovered that not many people partake in a healthy lifestyle although I cannot tell how many responses are accurate as I did not use a chart to get the information. this means next time for improvement I would need to use a form of a chart and ask why the person thinks such a thing. This will help with my focus group as it will help me answer why the people like or dislike exercise. This audience saying that they do recommend a healthy lifestyle however do not partake meaning that i believe that I should use some sort of a view of progression or perseverance.    

Interpreting the brief

For this brief my client is the NHS ,national health service, and I will be working to further their Better Health campaign, with the aim to promote better physical health in young people ages 16-20. The Better Health campaign focuses on a few different areas of health; smoking cessation, eating healthy, exercise and reducing alcohol consumption.  

This interpretation of the brief will follow the NHS campaign on better health and will feature my interpretation of my mind on health and fitness. In this brief I will be focusing on the exercise aspect of the health as that is an aspect that I have a great interest in  as well as it being one of the best motivations to life as a whole. The main reason that people should exercise is because it means that it can largely impact the health of a person, if they include dietary aspects such as a caloric deficit if the person is trying to lose some fat while gaining muscle mass or a caloric surplus if they are trying to gain mass as a whole. 

Body Dysmorphia: The mental illness of body dysmorphia is a mental block on the mind which blocks the person from seeing themselves as they really are, instead seeing themselves as lesser then they actually are. This mental illness mainly presents itself in young ages of which is due to the large social media presence which pollutes the mind of the youth as we are the most gullible generation that is heavily influenced by others. This is a mental illness that needs to be recognised more as it is one of the main reasons of depression and anxiety within this generation which unfortunately leads to large amounts of suicides each year. With the health campaign on the better health of the younger generation we also need to include mental health into account as the overall health is the biggest priority of the NHS as this then costs them less. Here in the United Kingdom, the limited data we have suggests current estimates are that 0.5 of the population have body dysmorphia, from children and young people to older adults, which equates to 5 out of every 1000 people.  That is some 308,960 people based on the 2009 population estimate.