audience research

 

The younger generation are very interested in apps such as Instagram that they can post pictures of themselves for validation and likes. A camera will make more "vintage aesthetic" photo which means that it will achieve more of a trendy projection meaning they will get more likes. This survey has also shown that the people may not like the camera due to the bulky size of the device as this also means that it is not as accessible as the modern phone yet the photos on a phone only look good on an actual phone yet a good performance camera would look good on all levels of media. 

This means that my advertorial, an advert in a magazine or newspaper designed to look like an article, will be largely orientated around trying to make the digital cameras look better then the phone cameras. I will achieve this by trying to advertise the better quality of cameras through using other influencers such as fitness influencers as they have influence over the modern generation. In my advertorial i will try and use people like David Laid and others that use special cameras that make them look better then a basic phone camera. 

In the modern society the concept of beauty is largely resembled as everyone having perfect features yet in truth the majority of people use photoshop which promotes a fake agenda that just provides the youth with insecurity and pain. I will also try to change this in my advertorial as i would like to make the theme of beauty a more natural and loving the way you look way of thinking. 

Journey.pptx from SeanMarshall39

This survey was not visible on the PowerPoint so i will put it on blogger 

From the surveys that i have got i see that most people think of the theme of a journey as some sort of travel. With this information i will base my advertorial off of a beautiful landscape of some sort maybe even the theme of travel. it will also be a focus on the thoughts of trying to make the camera look like a necessity so that people buy more Canon products instead of using their phones.   

Canon usually uses the traditional theme and layout for their magazine covers for some originality when it comes to the commercial advertisement of the products that they provide. The purpose of the advertorial is to look like an article that the newspaper or magazine uses an advert to make it look like an article by the writers of the magazine. This means that it promotes a product or substance as the reader looks at the advertorial and picks up on the information which draws the reader in to buying the product.  

canon brief

 

1933 was when the Canons predecessor was founded in Tokyo to conduct research into cameras. In 1934 Kwanon 1933 was when the Canons predecessor was founded in Tokyo to conduct research into cameras was the first 35mm focal-plate-shutter camera to produced it as a prototype. The company later, in 1935, filled for registration of the Canon trademark. The Hansa Canon, a 35mm focal-plate-shutter camera, was introduced in 1936. After this in 1937, Precision Optical Industry Co. Ltd was created. In 1940 Japans first indirect x ray camera was developed. Production began in 1945 for the midrange J ll focal-plate-shutter camera. The Ginza Camera Sevice Station opened in 1946, the Canon S ll was also Occupation forces and foreign buyers in Japan.Precision Optical Industry leader was Takeshi Mitarai who in 1945 produced commences for the midrange J II focal-plan-shutter camera. In 1946 the Ginza Camera Service Station opens up and the Canon S II introduced, receiving great acclaim from ranking officers in the Occupation Forces and Foreign buyers in Japan. Furthermore in 1947 The Company becomes canon Camera co.inc and the Government designates Canon cameras priority exports when Japan resumes export activities.

View by period - 1933-1936 - Canon Camera Museum (global.canon) I used this website as a reference.

Later in the 90s and early 2000s the technology had significant growth in development meaning that the camera changed over the years. The summer of 2000 Canon had the debut of the EOS D30, this camera was the smallest and lightest DLSR that was available to purchase. The camera was advertised as easy to use as it already had most features of the most technological camera such as a built in E-TTL auto-flash making it able to catch genuine and natural pictures. The whole concept of the EOS D30 was built in a house. 

The Canon cameras and canon services are in many great films over the years such as major productions including:Avengers Assemble,the first avengers movie to be made, Paranorman,the fist children's animated film to have an openly gay character, Whiplash, the movie had a total of 19 days to shoot with 14 hours a day, Black swan, Nataile Portman had to pay with her own money for ballet training, amongst many others. 

The full frame size of a camera is approximately the same dimensions as a 35mm fliming frame, this is a (24 x 36mm spec). Canon make both DSLR and mirrorless cameras. An advantage of a full-frame sensor is that it captures a full view of a 35mm lens. Another advantage would be that if the sensor has a same number of megapixels the photo receptors on a full frame which would give you less image noise and become more of a crisp image. Full frame photos also have a more shallow depth of field which is great for separating a portrait shot. Canon introduced 8K video recording with the EOS R5 in the year of 2020. This was also joined by the EOS R5 C. An 8 K shot offers more flexibility for a post capture crop and downsampling to the output resolution. As the moving parts can never be completely waterproof complex electronic devices should never be submerged. Canon has the goal of remaining number 1 in a declining camera market as well as retaining their upper base as they upgrade. The most advanced Canon camera of the year 2023 is the Canon EOS R6. The Canon EOS R6 

The Canon values show me that they care about the environmental impacts of the production that goes through the company:the Canon company manufacture recyclable technology so they are sustainable for the environment. This means that Canon created the ISO14000 in the image of an environmental friendly device. this further denotes that the canon production are likely to be a more future proof company meaning that the company is less likely to fail or become outdated as time passes making it a reliable company to invest and produce for. Canon are also committed to supporting the causes of the world such as British red cross who they have donated over £850,000 across 33 countries.