evaluation

 For my NHS project I ran into a few problems with the overall production whether that be weather or thing such as continuity mistakes and general changes with my project. For starters my main issue with my NHS project is that I could only film in college hours as I do not live in Sunderland so I could not use the same areas nor actors for my production and had to fit in a small amount of filming time compared to the actual deadline that I had been given to film which had negative effects on my final project. Another problem that had occurred is that I frequently had problems with the batteries of my camera running out and so I had to wait for my batteries to charge every single time I went to shoot my production: However I fixed this issue by buying an additional 2 batteries that I could use instead of waiting for the single camera battery to recharge. Another hard part of my project was the amount of supporting filming and work I had to do for my classmates that needed help with either being used a as a supporting role or as use for the main project by being used as a camera man or as an actor. 

On the other hand I didn't use a few shots and techniques such as an arch shot that I really wanted to use and I also wanted to use a few shots that would transition into the progress of what the actor has done. I also wish that I used some audio and inspirational speeches to motivate my audience which was my entire goal for the project. For the shots that I did use I wanted to make sure that all of the shots connected in a way especially the starting and ending having a contrast in shots of happy and depressing. I think that this fits the brief as I have atoned to all of the contents that needed to be involved in the production.       

evaluation

 For my canon project there was a couple issues with the production and work load and timed scale that we had been given. For example the canon project had been given as well as the NHS better health scheme so I could not focus on it as deeply as I would have lied to as I also had to focus on my NHS project as I was struggling with this also the actual product that I had to create as I had no clue on what an advertorial was and had to do some research of what it was. I also didn't know what I wanted to do for my advert  so I did not have much confidence when it came to doing the production and started to panic which put me off the production for the Canon project. 

However I do like how the advert for the project went as in my opinion it looked very organised and I also tried to pay homage to the origins of the company as I think that this will be the best way to promote the production. Although saying this I wish I used a more vintage camera as the pupil as this would make a far more authentic way to make my product.   

Production

 

This is my initial thoughts as one of my designs for my front cover or my advertorial I am yet to decide which one i will put it on but i do like the design and the concept I just think that it is too spaced out and it looks as if there is a lot of empty space around it.  

This is my final image for my advert in the magazine. I do like the minimalism of the piece but I don't like how spaced all of the features are as I think that I could have made it look more professional however that is something that I will change in the future. What I based my design on was the project that canon had previously done for the animal eye where it featured the eye of an animal however I wanted to do a twist on this former project by using the Canon EOS R5 as the iris of my cover model as I thought that this would be an attractive feature that will make more people look at my advert for the canon and it would also mean that the company may employ further services as I have used former assets and improved it. 

  This is the focus group that I have decided to use for my Canon project.  

I like the plain look of the advertorial however I also think that it has a bit of a blocky look to the design and could use more sharp features to improve the look of the advertorial and make it seem as if it is from a conglomerate company although with the more rudimentary approach to my advertorial it matches the final advert that also accompanies the magazine meaning that I have a certain style that follows a specific design which I think gives it more of a unique selling point which will attract more readers into viewing the product that I have been advertising. To create this poster all of the photoshop techniques that I used although basic still give that slight professional look to the poster. For example one of the tools that I used  was a very basic cropping tool to make the red boxes align with the actual images that I used for my advertorial however I rotated them to make it more unique look and not as boring and basic as other advertorials.